Imagine a beautifully curated boutique that brings together stylish clothes, thoughtful toys, exceptional gear, and charming home décor for children of every age – all in one place. That’s Maisonette, an online marketplace founded in 2017 by two moms and ex-Vogue editors, Sylvana Ward Durrett and Luisana Mendoza de Roccia.
Frustrated by how hard it was to find well‑designed, high-quality products for their own kids, they launched Maisonette to streamline the process for parents, combining their fashion savvy and maternal insight.
Empowered, Joyful Parenting
CEO Sylvana Durrett, describes their mission: “To empower parents to make the best decisions for their families. And to bring a little bit of magic into family life every day” It’s a platform born from parenthood, blending editorial expertise and a desire to simplify life for busy moms and dads.
A Curated Collection
Maisonette brings together products from 800–1,000+ brands worldwide. Here’s our favorites from the current selection.
Shopping for Parents
- Want to dress your child head-to-toe without hunting dozens of sites? Maisonette has head-to-toe looks and bundles.
- Discover high-quality toys and décor that double as home styling pieces. Many brands are certified, non-toxic, and designed to become heirlooms.
- Need advice, gift-wrapping, or help with sizing? Their Family Advisors are there to help.
More of our favorite brands on The Playlist…